Our History

We take a lot of pride knowing we've been around since the mid 1980's. Our product line started with one single product and has now grown to 11 different products to keep up with the ever changing world of auto racing. We crafted our skills and products on the high banks of New Symrna Speedway in New Symrna Beach, Fl. where hundreds of racers every year come to partcipate in the annual World Series of Stock Car Racing. Once we established the product locally, we expanded to working with racers during Speed Weeks at Volusia County Speedway and East Bay Raceway in Tampa, Fl. before taking our product nationally in 2001.

Our original product was first recognized as "Bird Juice" after it's inventor Carrol Bird. We purchased the company in 2001 and as they say the rest is history. We took a brief break from full time service and sales from 2007-2013 to pursue other opportunities (including owning a race track), but the product line has remained available consantly since 1986.

We've had crowning achievements along the way including winning multiple Snowball Derby championships with the last coming in 2004. (The last year treating was legal) In fact that year was what most would say was the pinnacle achievement of our sport and business. We worked with 9 teams that year with all 9 qualifying for the race on time calmumniating with 7 of the top 10 finishers. Drivers such as Ricky Turner (winner), Reed Sorenson, David Rodgers, Travis Kittleson and Rich Bickle (second). 

Speedweeks was a proving ground for us from the mid 80's to 2007 when NSS was repaved and resurfaced. Our products helped to win over 30 SpeedWeeks championships and multiple track records and class championships around the state of Florida during that time period before we decided to take our product line nationally.

We've also been featured in Circle Track Magazine (twice) and other national publications including Late Model and Dirt Digest.

During our domination of Florida Speed Weeks (both dirt and asphalt) from 2001-2007, we treated over 750 sets of tires in-house per year. Due to time restraints, work schedule, asphalt tracks closing and resurfacing we discontinued our in-house service in 2007.

We relocated to Mooresville, NC. in 2011 where we continue to operate today.

Chris Lawrence Multiple Track Championships


One of our original test pilots